Taking control of your link management is a good idea, sending followers to one page with in-depth tracking of click through rates and better organization with your most valued links listed on one landing page.
By using Google Analytics for your page, you can also take your marketing analytics one step further and measure referrals to your page from every avenue, which is an accurate way to monitor traffic sources. Also , with these valuable insights, you can optimize the marketing campaigns for yourself or business.
Link management tools like Linkr.in can work very well for the overall communications of your business. Any business can benefit from taking control of their link management and centralising all links into one landing page makes it easy.